Scott Froschauer is an experimental artist who lives and works in Los Angeles, where his primary focus is on exploring new spaces and techniques for communication.
His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing.
Some of his work is an exploration in emotional connectedness, some work is about revolution, particularly considering that our culture considers being connected to oneself as a revolutionary act, but his primary focus is on exploring new spaces and techniques for communication.
The series "Word on the Street" is currently on view in many cities across America as public art, where he takes the familiar shape, color and type face of everyday street signs and changes the language. the language in ordinary signage is abrupt and standoffish, whereas froschauer presents the viewer with a positive affirmation, rather then a warning.
In 2018 froschauer's "Word on the Street" was included in the Smithsonian Collection "No spectators: the art of burning man" at the Renwick gallery and has since continued to Cincinnati Art Museum in Ohio and Oakland Museum in California. In 2021 At Art Basel, Miami Froschauer’s "Word On The Street" signs became the first sculpture to be chosen as part of the official Wynwood Walls in the show "Agents of Change". These works are now on permanent display at infamous Wynwood Walls outdoor museum of internationally acclaimed street artists.
All of Scott Froschauer artworks are suitable for indoor or outdoor installation.
WITH EVERY PURCHASE OF THESE WORKS THE SIGN COMES WITH A WALL MOUNT SUITABLE FOR INDOORS AND OUTDOORS USE.
Clients can choose one of the ADDITIONAL following hanging / display options - AN ADDITIONAL SHIPPING FEE IS NECESSARY IF CHOOSING OTHER THAN THE WALL MOUNT.
1. Exterior installation - a 2’ long sleeve can be provided to sink into ground (installation by clients) and can be cemented into position for permanent ground installation and pole 8’ or 10’ tall (2’ of pole is sunk into sleeve in the ground). Pole weight 10lbs.
2. Interior installation - with a steel base weighing 30lbs and pole lengths 6’ or 8’ available. Pole weight 10lbs.
Complimentary shipping for all wall hanging signs (12" x 18" ) in Continental US.
Additional shipping fees will be applied for poles or bases, outside of California.