Scott Froschauer is an experimental artist who lives and works in Los Angeles, where his primary focus is on exploring new spaces and techniques for communication.
His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing.
Some of his work is an exploration in emotional connectedness, some work is about revolution, particularly considering that our culture considers being connected to oneself as a revolutionary act, but his primary focus is on exploring new spaces and techniques for communication.
The series "Word on the Street" is currently on view in many cities across America as public art, where he takes the familiar shape, color and type face of everyday street signs and changes the language. the language in ordinary signage is abrupt and standoffish, whereas froschauer presents the viewer with a positive affirmation, rather then a warning.
In 2018 froschauer's "Word on the Street" was included in the Smithsonian Collection "No spectators: the art of burning man" at the Renwick gallery and has since continued to Cincinnati Art Museum in Ohio and Oakland Museum in California.